Marketing is everything you do to reach your customers and make sales. Many small business owners struggle with this, often relying too much on social media without clearly defining who they’re trying to reach. To strengthen your approach, we’ll look at areas like understanding your market, building your brand, choosing sales channels, setting prices, and using tools like technology and guerrilla marketing. At the end of the day, marketing is about knowing your customer and finding creative, effective ways to connect with them.