As a business owner, the decisions you make about your product or service directly affect how much money your business can earn. In this section, we’ll focus on helping you map and manage your revenue drivers—the key factors that determine where your sales come from. We’ll also walk through practical guidance on packaging, labeling, and branding so you can present your business in a strong, professional way.

We will cover positioning and differentiation—how to stand out from competitors—in the Planning and Strategic Thinking section of this website, so you can refer there for deeper guidance on that topic.

Here, we’ll start with the first major area you should understand as an entrepreneur:

1. Mapping your revenue drivers

Every business, even very small ones, has “revenue drivers.” These are the main categories of products or services that bring money into your business. Some entrepreneurs only sell one thing, but most offer multiple products or services—and each one plays a different role in your overall income.

Think of revenue drivers as your product categories, and the individual products within each category as the different “options” you offer.

Example 1: Surfboard Shop

A business selling boards and accessories might have four revenue drivers:

• Long boards

• Short boards

• Boogie boards

• Surf waxes

Each category includes several product variations—different designs, sizes, or features.

Example 2: Copier Sales Business

A copier business might have five revenue drivers:

• Copiers

• Toner

• Paper

• Service contracts (platinum, gold, silver, etc.)

• Equipment rentals

Once you identify your revenue drivers, you gain structure and clarity.
Breadth = how many different product categories you offer
Depth = how many options you offer within each category

With this structure in place, you can start asking the critical questions that improve profit and performance.

Three Questions Every Entrepreneur Should Ask

1. Which revenue drivers generate the most sales?
Just because you sell a lot of a certain item doesn’t mean it is your most valuable category—but knowing your top sellers helps you focus your attention.
For example, a surfboard shop might find that long boards outsell all other products.

2. Which revenue drivers generate the most profit?
Your best-selling item is not always the one making you the most money.

• The surfboard shop might discover that boogie boards, not long boards, have the highest profit margins.

• A copier business might learn that service contracts represent over 70% of total profits—even though copiers themselves are the main product.

This insight helps you make smart decisions about where to invest time, money, and marketing.

3. How do changes in one revenue driver affect the others?
Your categories may relate to each other in different ways:

• Complementary products: Sales of one lead to sales of another
  (Selling more surfboards increases sales of wax.)

• Substitutes / cannibalization: Selling more of one reduces sales of another
  (Promoting short boards may reduce long board sales.)

• No relationship: Sales of one product have zero effect on others

Understanding these relationships helps you avoid costly mistakes—for example, reducing the price of toner without realizing it will lower sales of higher-margin paper.

Be Strategic—Not Random—With Your Product Mix

Some entrepreneurs believe that selling more categories automatically means earning more money. But offering too many unrelated products can actually weaken your business.

For example, imagine one entrepreneur selling:

• Lip balm

• Screen-printing services

• Eyelash extensions

These three categories have no overlap in materials, customers, production, or marketing. It creates confusion, burns energy, and makes it impossible to build a strong brand.
In this real case, the entrepreneur eventually focused solely on the lip balm business—and the business began to grow.

Here’s another example of the revenue drivers in a Coffee Shop and Bakery. This Revenue-Driver mapping chart template gives you a clear picture of the key factors that drive your revenue and how they connect to your products, customers, and pricing. By mapping these elements, you can identify what most directly impacts your growth and where to focus your efforts.

Effective packaging and labeling can transform how customers perceive your product. Many entrepreneurs we work with have strengthened their brand—and increased sales—by improving how their products look, feel, and communicate value on the shelf.

When you work with a consultant on packaging or labeling, you’ll explore several key areas together:

• Product requirements: What type of packaging best fits your ingredients or materials? Does your product require refrigeration, heat protection, or a certain type of durability?

• Shelf life and safety: Packaging must protect your product and preserve quality.

• Customer behavior and appeal: What attracts buyers? What shapes their purchasing decisions?

• Use conditions: Where, when, and how customers use your product will influence the right packaging choice.

• Cost and pricing: Every packaging decision affects your cost per unit and, ultimately, the price you can charge.

• Sourcing and production: You may evaluate suppliers, compare bulk pricing, and even discuss whether outsourcing packaging is the right move.

For labels, there is almost always room to upgrade clarity, layout, and overall visual appeal. Clear, professional labeling builds trust and helps customers understand what they’re buying. The Hub also provides access to a labeling machine you can use to refine your final product.

Here are some examples of labels and packages from some entrepreneurs in the community.

Branding & Brand Identity: What Your Business Stands For

Your brand is the relationship you build with your customers. It’s more than just a logo or a name—it’s the feeling people have when they hear about your business, see your product, or walk into your store. A strong brand helps customers recognize you, trust you, and choose you over the competition. Over time, this builds brand equity, which is the value your business earns from its good reputation.

How Strong Is Your Brand Name?

Brand names vary in strength, and that strength affects how memorable and protectable they are:

• Strongest: Coined or Arbitrary Names
  Examples: Starbucks, Windows, Exxon, GAP, Kodak, Allegra

• Less Strong: Suggestive Names
  Examples: Southern Comfort, Igloo, Wonderware, Verilux, Quicken, Nautica, Advair

• Not Very Strong: Descriptive Names
  Examples: International Business Machines (IBM), General Electric (GE), General Motors (GMC), Old English Antique Shoppe, Advanced Computer Associates, Catering and More, TurboTax

• Weak/Generic Names (Hard to Protect)
  Examples: Convenient Food Mart, Tasty Candies, Supermarket

Some strong brand names even lose their uniqueness over time because people start using them as generic terms—for example: aspirin, escalator, cellophane, linoleum, kerosene, yo-yo, bikini.
Today, brands like Scotch Tape, Kleenex, Xerox, and Advil risk the same issue if not protected carefully.

What Is Brand Identity?

Brand identity is everything customers can see, touch, or hear that represents your business:
your colors, logo, design style, symbols, packaging, and even the way your brand “sounds.”
Strong identity helps customers recognize you instantly and understand what makes you different. It turns all the separate pieces of your brand into one clear, consistent system.

What This Means for You

As a small business owner, your goal isn’t just to come up with a clever name. You want a name and visual identity that reflect your mission, your values, and the story behind your business. That’s what helps customers connect with you on a deeper level and keeps them coming back.

Creating a Logo That Truly Represents Your Business

For many small business owners, your logo is often the first impression customers get of your brand. And when you work with someone to design it—whether a consultant, student, or designer—it’s important that the process helps you shape the final result, not the other way around. A good logo isn’t just “pretty.” It communicates your story, your values, and the feeling you want customers to have when they interact with your business.

Start With the Purpose of Your Logo

Before designing anything, take time to think about what you want your logo to do.
Ask yourself questions like:

• “What do I want people to feel when they see my logo?”

• “Will I be using it online, on packaging, on uniforms, or on signs?”

This step helps you define the real goal—whether you want to look more professional, stand out in a crowded market, highlight your mission, or appeal to a specific type of customer.

Co-Design Your Logo

Instead of having someone design a logo for you, the best approach is to design it with you. This means looking together at what’s working (or not working) in your current branding. You might already have colors you like, symbols that reflect your story, or feedback from customers about what confuses them.

Tools like inspiration boards, competitor reviews, or quick sketches help you visualize ideas and make decisions based on what communicates your message—not just what’s trendy.

Build Your Own Branding Skills

As you work through logo options, try out more than one idea and get feedback from customers, family, or community members. Mockups—like putting the logo on a product, a flyer, or a website—can help you see what feels right.

When the logo is finished, you should walk away with more than just an image. Make sure you receive a simple brand kit that includes:

• Your color codes

• Fonts used

• Multiple file formats (PNG, JPG, SVG, etc.)

• Guidelines for using the logo

This makes it easier for you to use your logo consistently without needing a designer every time—especially important when you’re working with limited resources.

Tools You Can Use

Today, you don’t need expert design skills to create a strong logo. User-friendly tools like Canva, Adobe Express, and Looka/LogoMaker by Design.com make logo creation simple and accessible for entrepreneurs.

Example: The “Comforted” Brand

One of our entrepreneurs, Marketo Michel, created a beautiful brand called Comforted. As a faith-based musician, she built this brand to transform funeral experiences through the comforting music she provides. Her target market is not only families, but also funeral homes and churches, who often guide the planning process. Her logo and brand identity communicate peace, compassion, and professionalism—perfectly aligned with her mission.

Here are some logos from local businesses in the U.S.

🔧 Tools: Free Canva Branding Tools

Creating a Tagline That Sticks With Your Customers

A tagline is a short, memorable phrase that captures the heart of what your business does for customers. Think of it as a quick message that tells people who you are, what you stand for, or why they should choose you. Unlike a short-term advertising slogan, a good tagline lasts for years and becomes part of your brand identity—just like Avis’s classic “We Try Harder.”

What Makes a Strong Tagline?

A great example is Nike’s “Just Do It.”
Even though Nike sells shoes, sportswear, and equipment, the tagline communicates something bigger: motivation, action, confidence, and striving for your best. That message reinforces the entire brand, not just a product.

Here are more examples of powerful, long-lasting taglines:

• The Farmer’s Dog: “Pets Deserve Real Food Too”

• Airbnb: “Belong Anywhere”

• Apple: “Think Different”

• BMW: “The Ultimate Driving Machine”

• McDonald’s: “I’m Lovin’ It”

• Dunkin Donuts: “America Runs on Dunkin”

• Bounty: “The Quicker Picker-Upper”

• State Farm: “Like a Good Neighbor, State Farm is There”

• U.S. Marine Corps: “The Few. The Proud. The Marines”

• DeBeers: “A Diamond is Forever”

Each of these taglines clearly expresses what the business wants customers to feel: trust, speed, belonging, strength, convenience, inspiration.

A Local Example From SBEAP

One example from our own program is Kingdom Closet, a local thrift boutique created by a South Bend church. The store exists to support kids who need access to clothing and accessories. Their tagline, “Faith, Fashion, Fun,” highlights the three things customers experience there: spiritual care, stylish options, and a welcoming community environment.

Tools to Help You Brainstorm

If you need help getting started, there are free online tools that can spark ideas or help you refine your message:

• Shopify Slogan Maker

• Oberlo Slogan Generator

• Getsocio

• TheSloganGenerator.org

• Procato

• Slogans.xyz

• ZenBusiness Tagline Generator

These can be great for inspiration—but the best taglines come from the heart of your story and the value you bring to customers.

Example: Branding and Social Media Strategy Portfolio - Events and Decorations Business

A brand is a name or trademark connected with your business. The name of your brand will be the foundation of your business’s identity in the mind of your customers. The brand triggers an image that customer has of who you are and what you stand for. It includes visible elements (e.g., colors, design, logotype, name, symbol) that together distinguish the brand in the customer’s mind.

Brands can be anything you want them to be. Some are arbitrary and distinctive, but say nothing about the product being sold. Examples here include Starbucks, Kodak, Exxon or Target. Other brands are suggestive of what the product does, such as Southern Comfort with whiskey, or Igloo with coolers. Still others are more generally descriptive of what is being sold, such as Turbo-Tax, or International Business Machines. Finally, some explicitly name the business or its location, such as JB Smith and Son Movers (named after Mr. Smith, the founder and owner of the company) or Ardmore Hardware (which is located on Ardmore Street).

It is important that you choose the name of your brand wisely and make sure that this powerful identifier reflects some key criteria. A good brand name should be...

- Meaningful: Your brand name should communicate to your customers the unique value that you established in STEP 9. It should be authentic and capture the essence of your business as concisely as possible.

- Distinctive: Your brand name should be memorable, unique, and for legal reasons, different than your competitions. Establish a name that sets you apart from your competition just as much as your product or service does.

- Accessible: Your brand name should be fairly easy to spell, easy to interpret, pronounce, and search for online. Your brand name will not only be placed on marketing tools, but will be spread by word of mouth. It is important that this name travels well.

- Protectable: As mentioned previously, for legal reasons it is important that your name is distinctive from the competition. A quick google search may be sufficient to see if a potential brand name is already in use. To take this search a step further, research the name with the Secretary of State website or the United States Patent and Trademark Office website (further directions on how to do so will be explained in STEP 11).

- Future-proof: Your brand name should be able to stand the test of time. Avoid naming your brand solely based on a trend or current buzzword as your business will ideally outlive a current trend. This also means avoiding making your brand name too specific. Your business is likely to evolve in the future and you do not want your brand name to limit any potential expansion.

Here are some simple Do’s and Don’ts when coming up with your brand name:

Things you should do ...

• Thoroughly research your competitors and their names

• Come up with a brand that appeals to your target audience

• Have a name that is easy to pronounce

• Sounds good out loud

• Get feedback from family friends, target audience members, customers (this may be a good thing to ask in your customer interviews!)

• Evocative

• Brainstorm without judging.... come up with all the ideas you can before crossing ones of your list

• Consider choosing a name based on the availability of website domain names. You want customers to be able to find your website with ease and not be confused with similarly named businesses.

Things you should not do …

- Brainstorm without knowing the unique value proposition of your business or what you want your brand to evoke

- Use hard to spell names

- Make your brand name super specific or too polarizing

- Avoid abbreviations

- Long phrases (in most cases, your brand name should not be a sentence)

- Confuse customers—make your brand name make sense

A logo is your business’s first impression. Before buying the product, using the service, or tasting the food, a logo shares with potential customers the spirit of your brand. Creating a logo can be one of the more fun parts of starting a business. Yet, it is also something you should take your time with.

Here are some key tips that might be helpful when creating your logo:

• Keep it simple and don’t try to do too much with the logo; “Less is more” is a good principle to guide your thinking;

• Strive to create a logo that is memorable;

• Make sure it is readable;

• Your logo speaks to what you stand for;

• Keep your target audience in mind—design a logo that speaks to and will resonate with them;

• Having more empty space or white space can create nice contrast that makes a logo stand out;

• Decide whether to include your business name, an icon or symbol (e.g., the Nike swoosh), or both;

• Decide whether to include your company tagline in the logo (e.g., the Nike tagline “Just do it”); the tagline can help ensure you are reflecting core benefits provided to your customer;

• Focus on making sure that there is balance among the elements you include in the logo;

• Use distinctive colors that make the logo stand out (and keep in mind that different colors convey different emotions); you might want to use different colors than your competitors;

• Contrast can be created by using different colors, but also with shapes and lines;

• When you select fonts for letters, ask yourself what mood you are trying to convey—are you trying to be more conservative, serious, playful, fun, energetic, whimsical;

• Consider playing around with capital letters and/or lower case letters;

• Handwritten fonts can sometimes be appealing;

• You might use larger fonts for the thing you most want a customer to see, and then smaller fonts for important but less critical information;

• Consider what it will look like in different sizes and when placed in different places (e.g., on signs, shirts, a billboard, your social media platforms, a smartphone, your letterhead, in a brochure);

• Consider what it looks like in black and white, as it may appear in places where color is not possible.

With these tips in mind, let’s consider where to begin. One approach is to start with a piece of paper and a pencil. Think about what your business stands for at its core. What is your story? Think about key words that describe what you are doing for a customer. What sorts of symbols capture what you stand for? Sketch out different designs. With a rough or basic design in mind, or a rough drawing, you might then ask a local artist or graphic designer to take your ideas and produce a couple of different logo options. Some may do it for free, and others might charge a small fee.

You can also get creative when trying to tap into some expertise. As we have stressed throughout these 80 steps, great entrepreneurs learn how to leverage the resources of others. Maybe there is a graphic designer located in your area who will create a logo for you in exchange for your services. Alternatively, you might check to see if there is an art school in your area, or perhaps a school with a graphic design program. Call and ask if any logo design services are available where students assist a local small business. Get creative, don’t be afraid to ask for favors.

If you want to do it yourself, a number of free or low-cost design online platforms are available to translate your diagram or sketch into something more formalized. Do some research to find a free service that is easy for you to use. Examples include Appypie (https://www.appypie.com/design/logo/maker), LOGO (https://logo.com/), and Looka (https://looka.com/ logo-maker/). Another platform that provides a simple, step-by-step process for creating your own logo is Shopify (https:// www.shopify.com/tools/logo-maker). A different but also easy to use option is Canva ( https://www.canva.com/). In terms of low-cost options, you might consider Logomaker (https://www.logomaker.com/).

Some of these services provide you with lots of templates that you can pick from and then customize. Others allow you to create logos without a template. And there are some that create logos for you based on your answers to some questions. However, when using templates, remember that your efforts at customization are critical, as you want to ensure you do not produce something exactly like someone else who used the same template.

If creativity is not your thing and creating a logo seems like the most daunting task, or you just need some inspiration, the Adobe Express Logo Maker is another alternative. It is a service that will create a logo for you. You can just go to (https:// www.adobe.com/express/create/logo) and, after clicking “Create your logo now”, Adobe Express will take you through a series of questions and create logos based on your answers.

Finally, do not design a logo just to please yourself. You certainly want to be happy with it. But a good logo is designed with customers in mind (as well as other stakeholders, such as employees, stores that might carry your product, funders, and suppliers). So, once you have a design (or a couple of logo options) that you are happy with, ask ten people for feedback. Listen carefully to what they like and do not like, and why.

Getting your business cards

Business cards are a simple tool you can use to promote your business. You need to be promoting your business all the time. When you attend meetings of community organizations, local clubs such as Rotary, or a local organization for entrepreneurs, have business cards with you. Even if you are on an elevator, or at a coffee shop, have business cards with you. It is a way for people to remember you, look up your website or Facebook page, refer you to others, or follow up with you.

You can approach the business card as very basic information, or as a creative introduction to your business. In either case, it is not difficult to create professional-looking business cards yourself using a software like Canva (https://www. canva.com/). Canva provides a number of templates you can use. Another free resource is Logomaker (https://www.logomaker.com/). Because these are not a printing service, you will need to send the design to a local printer for printing.

You can also use a site like Vistaprint (https://www.vistaprint.com/signs-posters). Vistaprint allows you to create business cards and have them printed and mailed directly to you.

Here is an example of a simple but effective business card.

Regardless of what you use to create cards, make sure the name of your business is the focal point of the card. You should also include your name and contact information, the address of your store if applicable, as well as the name of your website and all of your social media handles. Once these are printed, keep a stack on hand to give to potential customers, and other people you meet.

Digital business cards are also an option. An example of services that are available for producing these for free include Blinq (https://blinq.me/solutions/digital-business-card), or Popl (https://www.popl.co). If you have a LinkedIn account either for your business or for yourself as an owner, utilize the QR code feature. This functions in a similar way to a business card. If you do not have your business card with you, people can scan your QR code to be directed immediately to the LinkedIn page. This is a great way for people to join your network on the go.

Getting your Letterhead

Whether you are communicating (with suppliers, customers, employees, public officials, distributors, or any other stakeholder), when it needs to be in writing, put it on company letterhead. You can have hard copy version of your letterhead, or an electronic version.

Letterhead is a heading that includes a company’s logo, address, and contact information. Letterhead should usually sit at the top of any professional document. This may include invoices, correspondence, and anything else you would like identified with your business. Once again, Canva is a great resource for creating a letterhead once you have a logo to use!

Have your letterhead prepared and saved in an easily accessible location, like a drive on your computer, so that you or an employee can easily access and use it when needed. Here is an example of a simple letterhead.

It you are a minority-owned, woman-owned or veteran-owned business, it may be worthwhile to get certified. This certification can make you eligible for contracts from government agencies at the local, state or federal level. Also, if you are selling to companies (business-to-business or B-to-B), many larger corporations allocate some of their purchases to companies owned by minorities and women.

However, even if you are not providing products or services to government organizations or corporations, getting certified can still be quite valuable. It is a useful part of your marketing. Many consumers like the idea of buying from a business owned by a minority, woman or veteran. It is something you should proudly mention on your marketing materials, social media pages, and website.

Who is qualified to apply?

A business which is 51% or more owned by African-American, Alaskan Native, American Indian, Asian-American or Hispanic individuals can be designated as minority-owned. Likewise, a business 51% or more owned by a woman can be certified as woman-owned.

Different organizations and government agencies offer certifications, such as the National Minority Supplier Development Council (NMSDC), Women’s Business Enterprise National Council (WBENC), and the Small Business Administration (SBA). You will be especially interested in getting certified by the relevant government agency in the state in which you are based (see list of agencies at end of this step). This is often an agency that is involved with small businesses or equity and inclusion. Forty-seven of the states in the U.S. have state-level MWBE certification. Different certifications may have different perks and benefits, and you can apply for more than one.

Regardless of what certification you apply for, you’ll want to have all of the required information and documents ready to go. Documents may vary based on the certifying agency. Some of the common requirements include:

- Proof of minority ownership and control: This may involve providing birth certificates, passports, or other legal documents demonstrating the minority status of the business owner(s).

- Business formation documents such as articles of incorporation, partnership agreements, or business registration certificates.

- Financial statements like income statements, balance sheets, and tax returns to demonstrate the financial viability of your business.

- Resume or biography summarizing the relevant experience and qualifications of the business owner(s).

- Supporting documents such as licenses, permits, or certifications related to your industry.

As a further example, here is a checklist of some of what is required for WMBE certification in the State of Indiana:

• Types of work your business does.

• W-2s for previous year, plus personal income tax for same period

• Whether you have an accountant or attorney who you work with.

• Key management personnel.

• Resumes and salaries of all owners and managers.

• Current licenses you have.

• A list of all company equipment and equipment leases.

• Questions about your inventory and suppliers.

• For corporations: annual salaries of all owners, officers, managers and directors for the previous year.

• Office lease(s) or deed(s) for all property occupied by the applicant firm.

• Taxes and balance sheets for all years of operation if firm has been in business two years or less.

• If you are an out-of-state applicant—a similar certificate from your home state

A step-by-step guide to how to apply in the State of Indiana (that might help you no matter where you are) is provided here: https://www.in.gov/idoa/mwbe/files/Story-Boards-for-Vendors-E-Certification_1-20.pdf

Information on specific state programs can be found here:

• ALABAMA: Alabama Office of Minority Business Enterprise

• ARIZONA: Arizona Disadvantaged Business Enterprise Program | MBDA Business Center Phoenix

• ARKANSAS: Arkansas Small and Minority Business Division

• CALIFORNIA: California Office of Small Business and Disabled Veteran Business Enterprise Services | Utility Supplier Diversity Program | Southern California Minority Business Enterprise Certification

• COLORADO: WMBE Colorado

• CONNECTICUT: Connecticut Supplier Diversity Program | Connecticut Disadvantaged Business Enterprise Program

• DELAWARE: Delaware Office of Supplier Diversity

• WASHINGTON D.C.: DC Minority Business Enterprise Center

• FLORIDA: Florida Office of Supplier Diversity

• GEORGIA: Georgia Minority Business Enterprise Certification

• HAWAII: Hawaii Disadvantaged Business Enterprise Program

• ILLINOIS: Illinois Business Enterprise Program

• INDIANA: Indiana Minority and Women’s Business Enterprise Division

• IOWA: Iowa Targeted Small Business Certification Program

• KANSAS: Kansas Women’s and Minority Business Development

• KENTUCKY: Kentucky Minority and Women Business Certification Program

• MAINE: Maine Disadvantaged Business Enterprise

• MARYLAND: Maryland Office of Minority Business Enterprise Program

• MINNESOTA: Minnesota Targeted Group/Economically Disadvantaged/Veteran-Owned Small Business Procurement Program

• MISSISSIPPI: Mississippi Minority Business Certification Program

• MISSOURI: Missouri MBE/WBE Certification Program

• MONTANA: Montana Disadvantaged Business Enterprise Program

• NEBRASKA: Nebraska DBE Unified Certification Program

• NEVADA: Nevada Disadvantaged Business Enterprise Program

• NEW HAMPSHIRE: New Hampshire Disadvantaged Business Enterprise Program

• NEW JERSEY: New jersey Disadvantaged and Small Business Programs Unit

• NEW YORK: New York Division of Minority and Women-Owned Business Development

• NORTH CAROLINA: North Carolina Minority Business Enterprise/Women Business Enterprise Program

• NORTH DAKOTA: North Dakota Disadvantaged Business Enterprise Program

• OKLAHOMA: Oklahoma Disadvantaged Business Enterprise Program | Oklahoma Minority Owned Business Services

• OREGON: Oregon Certification Office of Business Inclusion and Diversity

• RHODE ISLAND: Rhode Island Minority Business Compliance Office

• SOUTH CAROLINA: South Carolina Division of Small and Minority Business Contracting and Certification | South Carolina Unified Certification Program | MBDA Business Center Columbia

• TENNESSEE: Tennessee Governor’s Office of Diversity Business Enterprise

• TEXAS: Texas Disadvantaged Business Enterprise Program | Historically Underutilized Business Program

• UTAH: Utah Disadvantaged Business Enterprise Program

• VERMONT: Vermont Disadvantaged Business Enterprise Program

• VIRGINIA: Virginina Small, Women- and Minority-Owned Business/Disadvantaged Business Enterprise Program

• WASHINGTON: Washington Office of Minority and Women’s Business Enterprises

• WISCONSIN: Wisconsin Supplier Diversity Program

• WYOMING: Wyoming Disadvantaged Business Enterprise Program

• PUERTO RICO: Puerto Rico Minority Supplier Diversity Council | MBDA Business Center Puerto Rico

Source: Just Works, https://www.justworks.com/blog/mwbe-certificate-intro-what-why-how